May
15
2013 Silver Medal Luncheon - Missy Thompson
DoubleTree Hotel
11:30 AM - 1:00 PM

Join us in celebrating one of Chattanooga's greatest advertising leaders - Missy Thompson of KMT Creative Group.

902938_10151568063800821_1887990697_o.jpg

The Silver Medal Awards recognizes a member of the advertising community who has committed time & energy to better the advertising industry. One who stands out above the rest as someone who is dedicated to the advertising industry and someone who is active in the community.


Tickets on sale now!

$16 for AAF Members

$20 for non-members

All tickets will be $30 at the door on the day of the event.


 

 

Reservations

 

 


RSVP by clicking here.


Apr
17
Hispanic Freak-Out: Reaching the US Hispanic Market
The Double Tree Hotel
11:30 AM - 1:00 PM

Allan_Vargas.jpgJoin us April 17th at 11:30am as we welcome Allan Vargas to the Double Tree Hotel. Vargas is the strategy partner at fourdiaz l vargas llc, a Marketing Communications and Business Development firm in Miami, FL. fourdiaz | vargas llc focuses on the preparation and execution of communications strategies and tactics for companies who want to make a significant impact within the General and US Hispanic markets. In addition to their Miami office, they have offices in San Antonio, Texas and Jacksonville, Florida.

 

As our April keynote speaker, Vargas will be covering the US Hispanic market.

 

 

"We believe that: [being hispanic is a culture not a language]. We believe the US Hispanic Market includes all Hispanics regardless of language abilities.  Regardless of the language they are most comfortable speaking, Hispanics consider themselves Hispanic first and foremost and that is determined by their culture not simply their language fluency. Therefore, what best determines how the Hispanic target is to be addressed depends on a variety of factors (i.e., product or service being offered, age, location, communications objectives, etc.) not simply whether they speak Spanish or not."

 

Please make plans to join us on April 17th.

 

 

When: Wednesday, April 17th | 11:30am
Where: The Double Tree Hotel

Tickets on sale now!
$16 for AAF Members
$20 for non-members
All tickets will be $30 at the door on the day of the event.
Need to RSVP for a large group? Contact Melanie at melanie@seerockcity.com

Help Nominate this year's Silver Medal Winner!

 

 

The American Advertising Federation’s Silver Medal Award Program was established in 1959 to recognize men and women who have made outstanding contributions to advertising and who have been active in furthering the industry’s standard, creative excellence and responsibility in areas of social concern.  Annually, AAF member clubs bestow this honor upon outstanding members of the local advertising community.

 

The Silver Medal recognizes a member of the advertising community that has committed a lot of time and energy to better the advertising industry, stands out above the rest as someone who is dedicated to the advertising industry and someone who is active in the community, church, etc.

 

Silver Medal Award Criteria

 

A panel of judges who are members of the 7TH District Ad Federation selects silver Medal recipients.  Judges use the following criteria when making their selections:

 

  • Contributions to his/her Company – the recipient must have achieved success in one of the following areas of work, advertising agency, advertiser, media or advertising service.

 

  • Creative ability – the recipient must have shown a consistent, high degree of original thinking in their field.

 

  • Contributions to the general advancement of advertising – the recipient should be active in either civic, religious, or other groups dedicated to human or social welfare.

 

DOWNLOAD THE NOMINATION FORM HERE.


2011 Silver Medal Award Winner - Jim Brewer, Brewer Media Group


 

2010 Silver Medal Award Winner - Jason Taylor, Chattanooga Publishing Company

Mar
20
“Keeping it Legal: Intellectual Property in Advertising”
11:30 AM - 1:30 PM

Alicia.jpgDownload a copy of the slide deck from our March luncheon by clicking the link below:



CBS_CHA-1583593-v2-PS_-_Keeping_It_Legal__IP_Issues_in_Advertising_-_AAF_-_ABO_-_3_21_13.PPTX

 

Sep
19
Chattanooga: A Local Market Perspective
10:30 AM - 1:00 PM

Gary Meo of Scarborough Research was our September 2012 monthly luncheon feature speaker and presented exclusive insights about Chattanooga, Tennessee. According to some of the research results, Chattanoogans favor Coca-Cola products, Wal-Mart, McDonalds, and are relgiious and charitable poeple. Watch the presentation to find out more.


 


Gary_Meo_headshot.jpg

Gary Meo, Scarborough’s Senior Vice President, Print and Digital Media Services, is responsible for the sales and service of Scarborough’s products to over 261 major metropolitan daily newspapers, alternative newsweeklies, magazines and dot.com companies nationwide.


Before joining Scarborough in 1995, Gary held marketing and research positions at Time Inc., People Weekly, LA WEEKLY, the Los Angeles Times and Hispanic Magazine.


Gary earned a BA degree from the State University of New York at Binghamton and is a graduate of the Executive Program in Management at UCLA’s John E. Anderson Graduate School of Business.