American Advertising Awards

The American Advertising Awards, formerly the ADDYs, is the advertising industry’s largest and most representative competition, attracting over 40,000 entries every year in local AAF Club (Ad Club) competitions. The mission of the American Advertising Awards competition is to recognize and reward the creative spirit of excellence in the art of advertising.

Conducted annually by the American Advertising Federation (AAF), the local Ad Club phase is the first of a three-tier, national competition. Concurrently, all across the country, local entrants vie to win ADDY Awards – recognition as the very best in their markets. At the second tier, local ADDY winners compete against winners from other local clubs in one of 15 district competitions. District ADDY winners are then forwarded to the third tier, the national stage of the American Advertising Awards. Entry in your local Ad Club competition is the first step toward winning a national ADDY.

RULES & CATEGORIES

Some rules and entry requirements have been updated this year, please be sure to thoroughly review them.

Download Professional Rules & Categories
Download Student Rules & Categories

ENTRY FEES

AAF MEMBER ENTRY FEES

  • Single Entry: $70
  • Campaign: $90

NON-MEMBER ENTRY FEES

  • Single Entry: $85
  • Campaign: $105

STUDENT ENTRY FEES

  • Single Entry: $32
  • Campaign: $40

Early Bird Discount:  $10 off before December 20, 2020

Late Fee:  additional $10 between January 15-23, 2021

NO ENTRY DROP OFF LOCATIONS THIS YEAR

For this year only, all entries are digital.

ENTRY DEADLINE IS JANUARY 23, 2021
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