Tory is the Vice-President of Sales and Marketing for Chattanooga Bakery, Inc., maker of the world famous MoonPie. He’s been in CPG Marketing for 20 years with roles at Chattem, Brach’s Confections, and now MoonPie. He started his career in Corporate Finance with Wachovia in Atlanta where he spent 6 years and met his wife. He has three grown children and a 3 yo female golden retriever he’s now closest of all with. MoonPie is a true American success story, the one and only brand of a 5th generation, family-owned company competing with public, multinational brands coast to coast. Maintaining the base and appealing to the next generation of consumers is “Opportunity A,” a unique challenge with comparatively modest financial and human resources. Tory will share the brand’s history, its successes and failures, and the path forward as MoonPie prepares to step forward into its next 100 years.