Jennifer has been an expert in the Media Research space for 22 years, working with local agencies and advertisers from Texas to North Carolina. Her career has spanned Tapscan, Arbitron, and now Nielsen, with a continued focus on how to make media research and consumer insights actionable for local agencies and advertisers. Jennifer leads a team of experienced media consultants that work with local clients in Alabama, Georgia, Louisiana, Mississippi, North Carolina, South Carolina, and Tennessee. Jennifer works directly with local agencies and advertisers in Florida. She lives near the beach in Central Florida with her husband and two cats.